Product Design Playbook

10+ Notion and Figjam templates created by me, a full stack designer with 10+ years of experience in companies like Relume, Canva and Afterpay.

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Why I made this

Now more than ever, designers are expected to go beyond Figma to bridge the gap between business goals, customer needs, technical constraints, brand, marketing, and data. Without the right tools and systems, it can quickly become overwhelming.

Over the past 10+ years working with product teams, I’ve learned which tools and frameworks 10x my output and which don’t move the needle. Now, I’m sharing my playbook to help craft-led product designers cut through busy work and have more impact within their team and business.

I built this playbook with these principles in mind;

• Simple. I want to help you move faster, not slow you down, so you can focus on what you do best—designing.
• Flexible. These are building blocks you can adapt to your unique working style and team culture. Take them, tweak them, and make them your own.
• Actionable: No fluff, no theory overload. Everything here is designed to be put into practice immediately, so you can start having more impact today.

Who is this for

I created this playbook for full-stack product designers—those who have already honed their craft but want to make better product decisions and drive more impact. You’ll get a lot out of it if you’re one of the following:

• Solo designer looking to fill skill gaps within your team and make stronger product decisions.
• Experienced designer aiming to elevate your craft and increase your influence within your team and company.
• Founder & builder seeking a design-led framework to structure your product development process.

How it works

1. Copy the playbook to your Notion workspace.
2. Customise the templates and pages to fit your needs.
3. Start having more impact!

You can go through the templates in order, but feel free to pick and choose what works best for you. Design isn’t a straight-line process—it’s messy, iterative, and depends on the situation.